New Brand Mark for Busch Gardens Parks: New Look of Logo and Coaster Tree Icon Debut in 2013 Advertising Campaign

Consumers may notice something new in Busch Gardens advertising campaigns launching in January: a new brand mark. The company debuts a new look for the Busch Gardens brand mark, or logo, seen first in 2013 broadcast, print, digital and out-of-home advertising campaigns. The new brand mark will replace the old one at both park locations in Tampa, Fla., and Williamsburg, Va., over the next several months.

Over the past two years, extensive guest research was conducted through both quantitative surveys and qualitative focus groups, to better understand guest perceptions about the Busch Gardens brand and what drives their choice to visit the parks. These consumer insights helped influence the development the revised logo.

“For more than five decades, the Busch Gardens parks have been known for offering an unparalleled mix of thrilling coasters, entertaining shows, natural environments and animal encounters,” said Michael Hartman, Senior Marketing Officer for the Busch Gardens brands. “The new look will help consumers better identify the Busch Gardens brand with those experiences and memories when they visit these parks.”

The logo evolution includes a newly refined font type in a color palette better representing the lushness of the parks’ natural landscapes, as well as new iconography in the form of a “Coaster Tree.” The new icon is the expression of both a coaster and a tree, the intersection of thrills and nature, visually portraying the fun that guests experience at both Busch Gardens parks. 

SeaWorld Orlando’s Antarctica: Empire of the Penguin to open May 24

ORLANDO, Fla. (February 19, 2013) – Construction is on-schedule at SeaWorld Orlando’s new attraction, Antarctica: Empire of the Penguin, and the park has announced May 24 as its grand opening date.

 

Antarctica: Empire of the Penguin – sure to be Orlando’s must-see new attraction - will transport families into a rarely seen, icy world. They’ll feel the majestic grandeur of the South Pole and see it through the penguins’ eyes on an exhilarating, first-of-its-kind family ride. They’ll explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins’ icy world. It’s a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando. 

Fans wanting to explore even more of SeaWorld’s thrilling, chilling new adventure of a lifetime should download the free Antarctica app, available now for iPhones, iPads and Android devices. The app can be downloaded at SeaWorldOrlando.com/Antarctica.

The app is full of incredible create-and-share videos and photos, where fans can swim, march and dance with penguins. They can place their face onto an Antarctic explorer. And the best part? All of videos and photos can easily be shared with family and friends through social media channels -- Facebook, Twitter and You Tube – and can be emailed, too.

The app is also the place to get the cold, hard facts about penguins and Antarctica, watch incredible behind-the-scenes teaser videos about the “making of” SeaWorld Orlando’s newest attraction, Antarctica: Empire of the Penguin.  Fans can even enter the Family Voyage Sweepstakes to win a trip to Orlando!

SeaWorld Parks & Entertainment inspires millions, through the power of entertainment, to celebrate, connect with and care for the natural world. The Company has been creating innovative entertainment experiences that blend imagination with nature for more than 50 years and is best known for its 11 U.S. theme parks, attractions that hosted more than 24 million guests in 2012 and include the beloved SeaWorld^®, Busch Gardens^® and Sesame Place^® brands.  The parks offer guests a variety of up-close experiences, from animal encounters that invite exploration and appreciation of the natural world, to thrilling rides and spectacular shows.  In 2011 SeaWorld Parks & Entertainment began expanding its popular brands into media and entertainment platforms to connect people to nature and animals through movies, television, and digital media; plus began developing new lines of licensed consumer products. 

SeaWorld Parks & Entertainment is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care.  The Company maintains one of the largest animal collections in the world and has helped lead advances in the care of species in zoological facilities and in the conservation of wild populations. SeaWorld Parks & Entertainment also operates one of the world’s most respected programs to rescue and rehabilitate ocean marine animals that are ill, injured and orphaned, with the goal of returning them to the wild. The SeaWorld® rescue team has helped more than 22,000 animals in need over the last four decades. 

SeaWorld Parks & Entertainment employs more than 21,000 people nationwide.

-- SeaWorld Orlando -- 

“Madagascar Live! Operation: Vacation” this May.

Busch Gardens^® Tampa Bay premieres “Madagascar Live! Operation: Vacation” this May.

Party along with Alex the Lion and his friends as they vacation with guests at Busch Gardens. The original live musical show features singers, dancers and rock/pop music performed by a live band.

Sing, clap and dance along to original songs and party favorites as you join the Madagascar characters on their full throttle Busch Gardens adventure.

Guests will have the chance to meet the characters and take photos with them as part of each scheduled performance.

An exclusive experience featuring reserved show seating, meet and greet with the characters and lunch will be available soon.

Special merchandise exclusive to the park will be available as well.

With “Madagascar Live!” comes an exciting change to Stanleyville Theater.
Busch Gardens^® Tampa Bay's landmark theater will be refurbished, and will become enclosed and air-conditioned for the comfort of our guests.

Madagascar© 2013. DreamWorks Animation, LLC.

Bands, Brew & BBQ 2013 at SeaWorld

 

ORLANDO, Fla. – SeaWorld Orlando hosts an exciting concert lineup for its Bands, Brew & BBQ Festival, Saturdays and Sundays, February 9 – March 17. This year’s event will be bigger and better than ever with two additional weekends of sizzling BBQ and incredible concerts.

 

Bands, Brew & BBQ is included with park admission. And the best way to experience this festival is with a Fun Card where you pay for a day’s admission and come back all year –
with no blackout dates – to experience all of SeaWorld’s remarkable events.

The 2013 Bands, Brew & BBQ concert lineup includes:

·        Saturday, February 9              Chris Young with Jerrod Niemann

·        Sunday, February 10              Merle Haggard

·        Saturday, February 16            The Beach Boys

·        Sunday, February 17              Styx

·        Saturday, February 23            Big & Rich

·        Sunday, February 24              Third Eye Blind

·        Saturday, March 2                   Daryl Hall and John Oates

·        Sunday, March 3                     Darius Rucker

·        Saturday, March 9                   Michael McDonald

·        Sunday, March 10                   Josh Turner

·        Saturday, March 16                 Rodney Atkins with Uncle Kracker

·        Sunday, March 17                   Sheryl Crow

 

Enjoy a cornucopia of all things BBQ featuring SeaWorld’s signature mouth-watering BBQ, along with local favorites such as Tony Roma’s, Cecil’s Texas Style Bar B Q and Sonny’s Real Pit Bar-B-Q, who will be on hand serving BBQ foods tendered to perfection.

 

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