UNIVERSAL NEWS:
The popular 3-D ride based on the
"Transformers" movie franchise is coming to Universal's theme park in
Orlando in the summer of 2013.
"Transformers: The Ride—3D" opened this past
May at Universal Studios Hollywood and debuted in December 2011 at Universal
Studios Singapore. The ride in Orlando will be the same as the other two.
"This is a wildly popular ride," said Mark
Woodbury, president of Universal Creative, in a phone interview. "It's
technologically groundbreaking and tremendously innovative, experimentally immersive and exciting in a way like no other."
Michael Bay, director of the three hit
"Transformers" movies, worked as a creative consultant on the ride,
and the movie's actors provided voice talent for the ride as well. But the
attraction offers a story line not found in the films.
"You travel this great journey with these characters
in the middle of this epic battle that takes place in city streets," said
Woodbury.
The attraction puts riders inside a 12-person vehicle
designed to look like a nimble new Transformer named Evac, who goes on a
breakneck chase from the headquarters of the top-secret NEST agency through
city streets, across rooftops and even inside an office building on the hunt
for a missing shard of the AllSpark, the powerful Transformers artifact.
The action is digitally projected on 14 screens among
real-world sets that the ride vehicles move into and past, mixing computer-generated
fantasy with reality.
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